I love a good makeup dupe. Paying less for a drugstore product that works just as well as an expensive, high-end cosmetic is every beauty junkie’s dream come true. So when I heard that L’Oreal was launching a new $10 mascara that was said to rival Too Faced’s Better Than Sex Mascara, I was instantly intrigued.
Paying $20 for a high-end mascara isn’t ideal, but the results are out of this world. However, the idea of paying significantly less for a drugstore mascara rumored to be better than one of the most iconic mascaras in the beauty industry was a chance that was too good to pass up. So, I decided to purchase L’Oreal’s new Voluminous Lash Paradise Mascara and find out for myself whether or not this new drugstore mascara is Better Than Sex.
There is a common theme between Too Faced’s Better Than Sex Mascara and L’Oreal’s Voluminous Lash Paradise Mascara: baby pink packaging.
Look-alike branding is a concept widely used in various consumer categories such as food, clothing and, of course, cosmetics. Essentially, cheaper brands often mimic the appearance of higher-end brands through similar packaging designs, layouts, font, color, etc. L’Oreal’s Voluminous Lash Paradise Mascara is a perfect example of look-alike branding.
Too Faced’s Better Than Sex Mascara and L’Oreal’s Voluminous Lash Paradise Mascara have very similar packaging when it comes to the outer cardboard packing it’s sold in and the baby pink mascara tube. In addition, both mascaras are advertised as having an hourglass-shaped brush and both products boast statistics related the amount of volume one can expect to gain on their lashes after application.
Overall, L’Oreal did a great job at subtly mimicking the look of Too Faced’s Better Than Sex Mascara while adding their own unique touches. See for yourself below.
Compare and Contrast
I decided to test the results of L’Oreal’s new mascara by doing a side-by-side comparison. I coated one set of lashes with Too Faced’s Better Than Sex Mascara and the other with L’Oreal’s Voluminous Lash Paradise Mascara.
I could tell right away that these two mascaras had very different formulas and application techniques. Too Faced’s Better Than Sex Mascara has a thicker formula compared to L’Oreal’s new mascara. Personally, I love mascaras with thicker formulas. While thicker mascaras tend to coat your lashes with more product compared to mascaras with lightweight formulas, sometimes it can be a bit timely trying to separate your lashes so they don’t look clumpy. L’Oreal’s Voluminous Lash Paradise Mascara has a much lighter formula, so the application process focused around me trying to load my lashes up with enough product to my liking which took some time.
But when the first application of L’Oreal’s new mascara was all said and done, the results were shocking. I literally couldn’t believe how well L’Oreal’s Voluminous Lash Paradise Mascara worked! The pictures below speak a thousand words, so take a look.
The only negative thing I noticed about the Voluminous Lash Paradise Mascara was that it does flake throughout the day. However, a little bit fall out is normal for any mascara no matter how much you pay for it.
Ultimately, I was impressed by the length and definition the Voluminous Lash Paradise Mascara gave my eyelashes. Other than a few minor differences like a lighter formula and slight flaking, this $9 drugstore mascara spoke volumes.
I’m very picky when it comes to makeup. If a product isn’t up to par with my standards, I look for something better. The price tag and results linked to L’Oreal’s Voluminous Lash Paradise Mascara is game-changing.
I’ve been a high-end mascara user for about a year, but the Voluminous Lash Paradise Mascara has converted me back to drugstore mascara.
If you are in need of a great mascara, you need to purchase L’Oreal’s Voluminous Lash Paradise Mascara.
This particular drugstore mascara is the perfect dupe to Too Faced’s Better Than Sex Mascara. L’Oreal’s new mascara is the real deal, and I promise you will not be disappointed if you decide to give this product a try.
Thank you all for reading! Until next week,